As the global head of creative, I directed omni-channel design, creative, and brand work for all Newlab locations during a period of rapid growth.
Startups Photo Shoot 2024
Creative Direction, Art Direction
Exhibit Videos 2025
Design Direction, Motion Graphics
Impact Report 2024
Design Direction, Design
Pilot Showcase 2024
Design Direction, Event Design, Design
New Climate Futures 2024
Design Direction, Event Design, Design
Holiday Party 2024
Design Direction, Event Design, Design
Blueland
Art direction for multiple seasonal campaigns and refillable product launches. Photographed by Graham Pollack.
Brand Imagery 2022
Art Direction
Holiday Campaign 2022
Art Direction
Face Wash Launch 2022
Art Direction
Evergreen Web Content 2022
Art Direction
Summer Scents 2022
Art Direction
Glossier
As a creative lead, I worked with Glossier on several multi-platform product launches from concept through go-to-market.
Complexion Re-Launch 2018
Art Direction
Shade Finder Tool 2018
Art Direction
Milky Jelly Cleanser 2019
Art Direction, Design
Brow Flick Launch 2019
Art Direction
Futuredew Launch 2019
Art Direction
Glossier x Allure Masterclass 2019
Branded Content Art Direction
Negative
Long-term 360° creative development for Negative, helping shift the underwear industry from 'gaze-dominated' to user-centered.
Product Imagery 2015-23
Creative Direction, Art Direction
PDP Redesign 2023
Digital Design
Email Design 2015-23
Art Direction, Design
Kids Launch 2023
Creative Direction, Art Direction, Design
Catalogue Design 2020-23
Art Direction, Design
Harry's
Zero-to-one art direction for Headquarters, a root-centered haircare brand from Harry's Labs. Photographed by Heather Hazzan.
Talent Photography 2021
Art Direction, Casting
Stills Photography 2021
Art Direction
How-To Videos 2021
Art Direction
Website Content 2021
Art Direction
Kenvue
Zero-to-one photography art direction for Kenvue, a new identity for Johnson & Johnson's consumer products division. With Wolff Olins. Photographed by Leeor Wild and Bobby Doherty.
Talent Photography 2023
Art Direction, Casting
Stills Photography 2023
Art Direction
Talent Photography 2023
Art Direction, Casting
Stills Photography 2023
Art Direction
Corporate Web Content 2023
Content
GAP
Design and art direction for multiple seasonal campaigns, including two of GAP's iconic Holiday campaigns. With YARD and Untitled.
Holiday Campaign 2016
Art Direction, Design
Fall Campaign 2016
Design
Holiday Campaign 2018
Art Direction, Design
Fall Campaign 2016
Design
Cyber Monday Campaign 2018
Art Direction, Design
Black Friday Campaign 2018
Art Direction, Design
Magazines
I began my career as an editorial art director and designer with a focus on eccentric collage, hand drawn detail, and a grid-less feel.
NYLON Magazine 2012-15
Art Direction, Design
ELLE Magazine 2015-16
Art Direction, Design
airbnb magazine 2017
Art Direction, Design
TIDAL Magazine 2017-19
Art Direction
Environmental Orgs
I provide creative services for local and community-based environmental organizations, including many vibrant and exciting projects.